A name synonymous with high-end fashion, DITA eyewear has been the celebrity go-to for over two decades. Holding a pair of DITA frames in your hands can’t compare with any other brand. DITA’s design and manufacturing standards are the benchmark by which all other luxury brands are judged- making them upper echelon. Launched in 1995 by co-founders Jeff Solorio and John Juniper, DITA’s mission was (and still is) to create innovative, high-quality crafted eyewear with a unique look and feel.
DITA quickly gained popularity internationally by forging relationships within culture, style, sports, and entertainment. The brand is focused on redefining traditional standards. DITA transcends conventions by offering eyewear that ranges from bold character frames to new interpretations of timeless shapes through innovative technology.